Along with unique in market promotional opportunities, and market position, Synergy's "SIMPAC®" provides unmatched multi-media coverage. On a regular or weekly basis sponsors can expect exceptional reach and frequency within their target demographic through the combination of radio, television, print, live event and internet messaging.
"Client Brand TV" - (
Broad appeal 1/2 hour program targeting client demos, hosted by personalities from major radio stations, featuring the latest in music, fashion, gizmos and client product as the backdrop airing on the best suited major network to a well defined and substantial audience.)
The support structure via cross-promotional media would be complete with:
1. 20x30 second pre-recorded spots/week on radio featuring: "Client Brand TV" ID (original music), the show content for the week, plug for Client Brand product (i.e. "Client Brand TV" it's the music, the fashion, it's the buzz...).
2. Weekly chatter by radio station personalities involved with the show on air (5-15 minutes / week) (tagged with encouragement to listeners to go get a Client Brand)
3. 10 x 30 second TV spots/week on UPN promoting show (including logos and same tag as radio above) to run on Thursday - Friday 11a-midnight, Saturday 8a-11a BTA
4. 5 x 30 second TV spots/week in show (one per break) featuring any product you want (more spots can be made available for your use).
5. 65,000 glossy full color promotional postcards distributed in 13 stages via 'street team' over the year at targeted events and locations (inclusive of Client Brand offer).
6. 13 staged events over one year (mini concerts / DJ shows / fashion shows / appearances) at selected venues / malls / Client Brand partners, etc... ).
7. 1 vehicle giveaway (wrapped car/SUV which appears throughout the year will be given away by the the producers at year end).
(This warrants an additional 150 promotional spots ).
8. 52 weeks of coverage (26 0riginal shows, 26 reruns).
Total package price for the year = Broad Range (Large Market to Small Market)
Total TV shows = 26 new / 26 rerun (inclusive of product placement/logos/celebrity attachment etc...)
Total radio spots = 1190
Total chatter minutes = 260 minimum
Total TV spots promotional = 520
Total TV spots product = 260+
Total postcard/print = 65,000 pcs
Total events = 13
Total vehicles = 1
Total value = $1,000,000 est.