SIMPAC® Success for Pepsi
After an inaugural six month run, it is quantifiable,
the Synergy SIMPAC® built for Pepsi, delivers!
Nielsen documents that Pepsi's core target of teens
flocked to "Pepsi's Project X" in substantial numbers and
that the program was tied for number one in its time slot for teens and
that its teen audience more than doubled that of its lead in program!
Pepsi's late night contribution to cool was a destination for the demo.
The television program is only the tip of the iceberg of the SIMPAC's marketing clout.
The additional cross-promotional push of radio, print and internet bring to the table each week
over one million consumers of the rock and hip hop feast provided by Pepsi.
Would this sell product and brand?
Absolutely!
